Sydney Sweeney's new Novig commercial has drawn heavy criticism.

The Hollywood Reporter says critics label the ad sexualized and flag harm to women in sports.

Certain critics argue the ad is a big reason women's sports are overlooked.

An outgoing cast member from SNL also mocked the topless ad.

In a separate development, Barron's reports that prediction markets featuring Sweeney and LeBron James are kicking off an NFL advertising push.

Sweeney addressed the Novig partnership in a Complex interview about a new Just Sports effort.

The ad has been called tasteless and offensive.