Stan Sport has secured the English Premier League broadcast rights in an A$800 million agreement. The Australian reported that Nine, the parent company, registered an own goal with the rights acquisition. The rights deal maintains the Premier League available on Stan Sport.
Nine owns Stan Sport. This agreement is described as a massive wager that the EPL can drive subscriber growth for the on-demand service. The Australian labelled the move as an own goal, a term for a costly mistake.
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