Todd Snyder, a menswear designer, said Ryan Gosling was the first celebrity to buy his clothing. Matt Bomer was also part of the first celebrity customers. Snyder discussed their early support while marking the 15th anniversary of his brand.

The anniversary includes the Spring 2027 collection and a capsule collection. Snyder offered the remarks about Gosling and Bomer in interviews tied to the milestone. He noted that the pair were early buyers of his menswear. The brand recognized the milestone with new offerings.