The late Colonel Sanders continues to drive KFC expansion today, with new menu items launching in the UK and Canada to test demand. British diners promptly circulated the viral sandwich online after launch, triggering buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, blending gaming culture with the brand. Back in the US the chain cut a batch of restaurant franchises, including nearly a dozen Florida closures, tightening its footprint. Marketing now mixes online buzz with physical stores to hold younger buyers, leaning into the late founder's recognisable image. The brand runs small changes prior to wider rollouts, sticking to a step-by-step playbook across regions.