Golf equipment brand Callaway has pulled and deleted a heavily criticised golf club advertisement featuring Good Good.
The step followed widespread public backlash over the advertisement. Critics branded the advertisement tone deaf, with many women expressing outrage over claims that the video depicted violence against women.
Callaway issued an official apology after deleting the golf club advertisement. The adverse reaction to the Good Good commercial also impacted related projects. The unfolding situation delayed a proposed Big Break reboot by one week following the backlash.