Bose is launching wired earbuds at a price point of $99, featuring noise reduction technology. The new USB-C earbuds, that have sparked interest, are the first wired earbuds from Bose in 11 years. The announcement has been mentioned in Bloomberg, WIRED, and CNET.com, with the latter indicating the new earbuds might prompt users to abandon their wireless alternatives. The Mac Observer Magazine and Robb Report Magazine have also covered the news.